GROW YOUR OWN BRAND

How do you translate CREATIVE SKILLS into a brand that blooms? It’s time to cultivate your Offer Garden into a flourishing, profitable reality.

GYOB scene on various devices

Grow Your Own Brand is the only course where squiggly creative entrepreneurs go deep on their vision and create a thriving 6-figure Offer Garden. Over 12 weeks, we’ll weed out the BS and start blooming in the direction you desire. The best part — I’ll be right beside you while you grow.

JOIN THE WAITLIST

Let me guess, you're juggling multiple creative OFFERS but can't pinpoint which ONE TO GO DEEP ON, feeling the pressure to do it all while you’re own brand gets left in the dust, and are constantly feeling underpaid & underBooked.

You need the space & guidance to tend to your own brand and cultivate an offer garden that is not only authentic to your vision but also irresistible to your ideal clients, ensuring your creative brand not only survives but superblooms.

Does this sound like you?

You dream of charging premium prices, but fear you're not "expert" enough for clients to pay more.

You’ve taken every free webinar out there, hoping for a breakthrough, yet you’re still stuck PANICKED TRYING TO FIND your next client

You watch peers celebrate their wins online, wondering when your moment will come.

You’ve overstuffed your offers like a squiggly creative buffet, leaving you overdelivering on an unclear outcome and not making the impact you desire

Your to-do list is overflowing with ideas for your brand, but prioritizing and executing them feels overwhelming.

YES, KELS! IT ME.

THE NEXT LIVE HIVE STARTS IN SEPTEMBER 2024

Our 3-month live group program for squiggly creative entrepreneurs (like you!) who are ready to grow their offer garden and bloom their creative brand their own way.

JOIN THE WAITLIST

Picture THis...

We translate your dream into a Garden of irresistible offers, making sure your vision blossoms into A profitable reality.
You Feel supported by a Creative community of GYOBees that understand your journey, transforming isolation into collaboration.
You Say goodbye to underpricing and hello to premium Profitable rates that reflect The Transformation You provide Your Clients with.
With our guidance, your overflowing to-do list becomes a focused action plan, turning overwhelming ideas into a cohesive, compelling brand.
Your waitlist is bursting with dream clients waiting to experience your expertise
Instead of just sprucing up your website or logo, we'll guide you to unearth and polish the unique gem that is your brand, ensuring it shines bright and true.

What's the BUzz 🐝

Hear it from the GYOBees & Baddies

Kacey

Squarespace Developer & Designer

Julie

Therapist

Ramota

Personal Development Coach

Emily

Brand & Website Designer

You don't need more one-off projects that leave you scrambling; You need an Offer Garden to sustain and grow your brand vision.

An "Offer Garden" is a metaphor for the collection of services or products (offers) you create and nurture to support and grow your brand. Having an Offer Garden is crucial because it ensures your brand isn't just a single idea or product but a thriving ecosystem of offers that can evolve, attract diverse clients, and withstand market changes. This approach supports sustained growth and resilience, allowing your creative brand to flourish.

JOIN THE WAITLIST

NEXT LIVE HIVE IN SEPTEMBER

All New TRAININGS

We're doing it LIVE again! With 6 Live Trainings + 6 Group Coaching Calls, I will be right beside you, taking you through simple frameworks to grow your thriving Offer Garden in 12 weeks.

① flourishing BRand foundations

Excavate Your Big Brand Vision
Reverse Engineer Your 6-Figure Year
Go Deep On Your Transformation & POV

let's grow together

② CULTIVATE YOUR OFFER GARDEN

Grow Your "Golden Seed" Offer
Design And Message Your Offer Garden
Master Pricing & Profitability

buzz inTO THE WAITLIST

③ NURTURING PROFITAble growth

Own Your Capacity
Systemize Your Client Journey
Expand Your Brand Ecosystem

JOIN THE HIVE

① Flourishing Foundations

Excavate your Big Brand vision
Reverse engineer Your 6-Figure Year
Go Deep on Your Transformation & POV

LET'S GROW TOGETHER

② Cultivate Your Garden

Grow Your "Golden Seed" offer
Design and message your Offer Garden
Master Pricing & Profitability

buzz in

③ NURTURING GROWTH

Own Your Capacity
Systemize Your Client Journey
Expand Your Brand Ecosystem

buzz in

"A gamechanger... it taught me to lean into my true expertise & desire vs. What i thought i should be doing"

MELO, ABOUT MONDAYS

JOIN THE WAITLIST

👋 MEET YOUR BRAND BOTANIST, KELS

I KNOW WHAT IT's like to grow a brand from the ground up

I’ve been there. I went from stressed out, underpaid service provider to multi-six-figure brand and I know the shifts it takes to go from SOS to booked & abundant.

Here’s how I’ve grown my own brand, my own way ⬇️

✅ I work part time and still make multi-six-figures
✅ I ship ideas quickly and change my mind even faster (manifesting generator here)
✅ I retired my highest revenue driving services this year to pursue what I want (and had no income dips)
✅ I am building my brand around my life: traveling, living around the world, being a mom

What the Bees are saying

“Figuring out my POV and transformation statement was a standout moment from Kels and GYOB. I talk to them on all my discovery calls and it's been a game-changer. Having these is also helping me develop a personal brand and even elevate my services and outcomes for client projects.”

Emily, Brand Designer

“GYOB helped me prioritize my own brand, define my vision, create meaningful financial goals which I exceeded, and create the offers to support it all.”

allie, shopify designer

“Before GYOB I wasn't sure how to lead with a signature offer or how to differentiate my service.  I feel lit up again about my brand and see how 'MY BRAND' is my most important client. If you're thinking about joining, do it and don't look back. An easy investment you can make into your business with almost immediate ROI.”

Fallon, studio owner

“It's my favorite program I've ever invested in! Walk, don't run, to join!”

rosie, agency owner

“GYOB opened my eyes to the fact I wasn’t seeing myself in my business because it wasn’t the right service/brand/whatever for me. It was a scary realization, but a huge first step. GYOB made me shift from a traditional approach to marketing & branding to a focus on POV and personal branding.”

Emelie, Copywriter

“Figuring out my POV and transformation statement was a standout moment from Kels and GYOB. I talk to them on all my discovery calls and it's been a game-changer. Having these is also helping me develop a personal brand and even elevate my services and outcomes for client projects.”

Emily, Brand Designer

“GYOB helped me prioritize my own brand, define my vision, create meaningful financial goals which I exceeded, and create the offers to support it all.”

allie, shopify designer

“Before GYOB I wasn't sure how to lead with a signature offer or how to differentiate my service.  I feel lit up again about my brand and see how 'MY BRAND' is my most important client. If you're thinking about joining, do it and don't look back. An easy investment you can make into your business with almost immediate ROI.”

Fallon, studio owner

“It's my favorite program I've ever invested in! Walk, don't run, to join!”

rosie, agency owner

“GYOB opened my eyes to the fact I wasn’t seeing myself in my business because it wasn’t the right service/brand/whatever for me. It was a scary realization, but a huge first step. GYOB made me shift from a traditional approach to marketing & branding to a focus on POV and personal branding.”

Emelie, Copywriter

“Figuring out my POV and transformation statement was a standout moment from Kels and GYOB. I talk to them on all my discovery calls and it's been a game-changer. Having these is also helping me develop a personal brand and even elevate my services and outcomes for client projects.”

Emily, Brand Designer

“GYOB helped me prioritize my own brand, define my vision, create meaningful financial goals which I exceeded, and create the offers to support it all.”

allie, shopify designer

“Before GYOB I wasn't sure how to lead with a signature offer or how to differentiate my service.  I feel lit up again about my brand and see how 'MY BRAND' is my most important client. If you're thinking about joining, do it and don't look back. An easy investment you can make into your business with almost immediate ROI.”

Fallon, studio owner

“It's my favorite program I've ever invested in! Walk, don't run, to join!”

rosie, agency owner

“GYOB opened my eyes to the fact I wasn’t seeing myself in my business because it wasn’t the right service/brand/whatever for me. It was a scary realization, but a huge first step. GYOB made me shift from a traditional approach to marketing & branding to a focus on POV and personal branding.”

Emelie, Copywriter

In GYOB, we cultivate your creative potential & Transform  your passion into a thriving, profitable brand, together

In GYOB, we embark on a journey of close proximity, creating a nurturing environment where every step of growing your brand is guided with personalized attention and deep, collaborative engagement, ensuring you're supported, heard, and empowered to bloom

JOIN THE WAITLIST

GET $500 OFF UNTIL NOVEMBER 3

it's time to step into brand energy

LEAVE BEHIND FREELANCER LIFE (NO MORE TRADING TIME FOR MONEY)

Available for everything freelancer, trading your precious hours for dollars? We don't know them anymore! In GYOB, you shift into brand energy. You're the expert. You set the prices. You lead the way. And you make $$ regardless of time.

BUZZ INTO THE WAITLIST

CREATE STRUCTURE & TIME FOR YOUR OWN BRAND TO GROW

Are you caught in the trap of "not enough time" for your own brand? In GYOB, we create time to water your own garden. Because we need to prioritize our brands for them to grow.

NEXT LIVE HIVE SEPT '24

GET CLEAR ON YOUR PROFITABLE OFFER GARDEN & SUSTAINABLE SELLING ECOSYSTEM

SIMPLIFY, DECIDE & MOVE TOWARD YOUR BIG BRAND VISION (NO MORE PLAYING SMALL)

DO IT ALL YOUR OWN WAY

No formulas. No roadmaps. Throughout GYOB, we anchor into YOUR brand vision and grow the brand that you desire. We lean into what makes you weird and get you showing up just as you are.

LET'S GROW
WAITLIST ME!

NEXT HIVE STARTS IN SEPTEMBER

ALL NEW LIVE TRAININGS

For the first time, I will personally deliver 6 live training sessions, complemented by 6 live group coaching sessions designed to deeply integrate the learnings. This live format allows for real-time interaction & personalized feedback. It's a unique opportunity to connect closely and benefit from the collective energy of a supportive group, all aimed at growing your brand to new heights.

① big brand vision

Go from unclear and lost to confident about the brand that you want to go (not anyone else!) with our Big Brand Vision framework. Uncover the true essence of your brand's potential and set a visionary path forward.

BUZZ INTO THE WAITLIST

② THE TRANSFORMATION

This is the brand shift. In this module we work through exercises and frameworks to take your brand from deliverables focused to transformation focused. Transform your brand into a magnetic force that attracts your ideal clients effortlessly.

JOIN THE LIVE SOON

③ YOUR OFFER GARDEN

We'll dig deep into Offer Design + Messaging to craft and communicate your unique offerings with clarity, precision and passion.

WAITLIST GETS IN FIRST

④ OFFER PRICING & PROFITABILITY

We'll go deep on decoding & reverse engineering the numbers to ensure your offers are as profitable as they are captivating.

BUZZ INTO WAITLIST

⑤ THE CLIENT JOURNEY

Create a seamless experience for your clients from the first touchpoint. We'll give your brand the system it needs to sustain your growth.

JOIN THE HIVE

⑥ ECOSYSTEM EXPANSION

Do you have a cold audience? You're going to have a hard time creating a business where you work less and make more... in this module we harness the power of building the heat around your brand, so you can turn strangers into a swarm of buzzing bees that keep coming back for more.

LET'S GROW

① Big Brand Vision

Go from unclear and lost to confident about the brand that you want to go (not anyone else!) with our Big Brand Vision framework. Uncover the true essence of your brand's potential and set a visionary path forward.
BUZZ IN & SAVE $750

② The transformation

This is the brand shift. In this module we work through exercises and frameworks to take your brand from deliverables focused to transformation focused. Transform your brand into a magnetic force that attracts your ideal clients effortlessly.
let's bloom

③ Your OFFER GARDEN

We'll dig deep into Offer Design + Messaging to craft and communicate your unique offerings with clarity, precision and passion.
let's bloom

④ Offer Pricing & Profitability

We'll go deep on decoding & reverse engineering the numbers to ensure your offers are as profitable as they are captivating.
let's bloom

⑤ the CLIENT JOURNEY

Create a seamless experience for your clients from the first touchpoint. We'll give your brand the system it needs to sustain your growth.
let's bloom

⑥ ECOSYSTEM EXPANSION

Do you have a cold audience? You're going to have a hard time creating a business where you work less and make more... in this module we harness the power of building the heat around your brand, so you can turn strangers into a swarm of buzzing bees that keep coming back for more.
let's bloom
THE BEES ARE BUZZING IN

12x live calls

always-on access in the

community garden

2X monthly live group calls and always-on access in the community garden

✔️ Bi-weekly live group Training calls
✔️ Bi-Weekly Live Group Coaching Calls
✔️ Office Hours to Submit Your Progress + Get Video Feedback from Kelsey
✔️ An always-on community hub to share wins, ask questions, and connect with other creatives
✔️ Monthly guest expert sessions

NEXT HIVE: SEPTEMBER 2024

Pay in Full Bonus - Instant Access to 12 Expert Guest Trainings

Xanthe, Oh Sierra

community is your superpower

Xanthe - Oh Sierra Creative

Taylor Loren, Reels 101

reels 101

taylor loren

Rana

conscious money & accounting 101

rana wilson

Iona Holloway

creating a burnout-proof brand

iona holloway

Lea, Arq Shopify Studio

building a team

LEA - ARQ SHOPIFY STUDIO

Morgan Rapp

positioning 101

morgan rapp

Sydney, twin ferns

creating systems that work for you

sydney - twin ferns

ai for creative entrepreneurs

lauren - the bemused studio

up your email marketing

sara - between the lines copy

G.Y.O.B ALUMNI

Doing it their
own way...

BRITTANY @

BY BRIT CO.

BEFORE:

brittany was an underpaid freelancer with no clear expertise

AFTER:

She hit multi-five figures in recurring revenue, crafted her core offer and worked with brands like fly by jing

EMILY @

STELLA THE STUDIO

BEFORE:

Emily Was Burnt Out, Undercharging, And Freelancing For Agencies

AFTER:

She’s Now Making 5-Figure Months, Taking Unplugged Vacations, And Working With Her Dream Clients

ROSIE @

ANOTHER MIND CO.

BEFORE:

Rosie Was Unsure Where To Put Her Focus & How To Attract A Higher-Level Client Base

AFTER:

Within A Few Weeks, She Locked In Her Biggest Month Of Revenue, Productized Her Offers, And Got Clear On Her Vision.

KATIE @

GINGER HILL

BEFORE:

Katie Was Hiding Behind The Scenes Of Her Business And Relying On Fickle Word Of Mouth Referrals

AFTER:

She Relaunched Her Brand, Invested In Team Support, And Hit Her Highest Month Ever ($19K!) While Working Remote In Greece

who blooms 🌹 in gyob

THE JACK OF ALL SKILLS 🛠 WHO SEEKS TO HONE AND HIGHLIGHT THEIR DIVERSE TALENTS INTO DISTINCT, IMPACTFUL OFFERS THAT TRULY RESONATE WITH THEIR IDEAL CLIENTS.
The shiny object creative ✨ who WANTS TO HARNESS THEIR BURSTING CREATIVE ENERGIES INTO A SIGNATURE, FOCUSED OFFER THAT ESTABLISHES THEM AS THE GO-TO EXPERT IN THEIR FIELD.
THE SQUIGGLY -BRAINED ENTREPRENEUR 🧠 WHO CRAVES TO CHANNEL THEIR CREATIVE ENERGY INTO , STRATEGIC OFFER GARDEN THAT CLEARLY COMMUNICATES THEIR VSISION AND VALUE

Grow Your Own Brand is a one-of-a-kind live program built by a squiggly creative, for squiggly creatives. Picture it as a garden where you can come as you are, share all the messy bits of brand building, and be nurtured and celebrated while you bloom your brand in a way that works for YOU. Because we didn’t start this whole entrepreneurship thing to follow anyone else’s vision. We are growing our own way.

BUZZ INTO THE WAITLIST

Grow your own brand offers the space to navigate brand growth

Guiding you to cultivate an ecosystem that's not only profitable, but also a true reflection of you.

Are you ready to bring your brand vision to life? Together, let's sow the seeds of your brand's future.

join the live hive!

Your buzzing Questions 🐝

What exactly is "Grow Your Own Brand (GYOB)"?
How much does the GYOB program cost?
What's included in the GYOB program price?
How many participants are in the GYOB program?
How many participants are in the GYOB program?
Is this a self-paced program?
What's the main goal of the GYOB program?
Can I interact with Kelsey directly in this program?
What's the "Community Garden" mentioned?
Is this program for me if I just started my business?
Is this program for me if I just started my business?
Are there refunds available for the GYOB program?
How interactive is the GYOB program?
If I can't make a live session, will I miss out?
What if I have questions outside of the office hours?

'Grow Your Own Brand' offers you the SPACE to navigate BRAND GROWTH — guiding you to cultivate aN ECOSYSTEM that's not only profitable but also a true reflection of you.

Are you ready to bring your brand vision to life? Together, let's sow the seeds of your brand's future."

LET's GROW - save $750!