OUR BEST-SELLING PROGRAM

You have all the skills and services, but how do you translate them to CONSISTENT sales? It’s time to 3, 2, 1 launch YOUR OWN WAY.

HOUSTON, I’M READY!
LAUNCH YOUR TEMPLATES your OWN WAY, LAUNCH YOUR SERVICES OWN WAY, LAUNCH YOUR evergreen offers OWN WAY, LAUNCH YOUR course OWN WAY, LAUNCH YOUR workshop OWN WAY, LAUNCH YOUR digital product OWN WAY,
but, do i even want to launch?

This You? It's time to Launch Your Own Way

You are randomly posting your offers & Crossing Your Fingers People Buy Them
You Desire to branch out into more passive income, but you don't have the time or the audience
You're hitting your head against the wall trying (and failing) to sell to your current audience
You're constantly in fear of losing it all because you never know where your next client is coming from
Get Instant Access
THE REAL REASON YOUR STRUGGLING TO BOOK OUT

YOU’RE SPACING ON YOUR OFFERS INSTEAD OF GIVING THEM A  MOMENT TO SHINE

3, 2, 1, let's launch!

INTRODUCING...

learn how to fuel up your audience

You have amazing skills, but that’s only part of the equation. As service providers, we have to create superfans that want to purchase our services again and again. In LYOW, we teach you how to engage your audience through point of view, value and intrigue. It’s getting hot in hereeee. Let’s add some fuel to your business so it can go interstellar.

let's lift off
Get Clear on Your Offer Universe

Creating profitable, no brainer offers is one of the hardest parts of business building. There’s so many options, there’s no many things our clients want and we end up just shapeshifting to whatever they think they want. No more! In LYOW, we are going to craft an offer ecosystem that works together, puts your expertise to the forefront brings your bees buzzing. I even share a framework and walk you through a real offer ecosystem example, so you can put it all into clear action.

houston, i'm ready
Create Out Of This World Sales

You’re shooting for the moon, you have the rocket ship offer, but how does it all take off? LYOW is here to help your offers reach stratospheric heights with a simple method and full transparency on the marketing campaigns that have made my business 5-figures. We take you through every step, from intrigue to on sale, so you can say "That's one small step for your brand, one giant leap for your income + impact."

3, 2, 1, let's launch
do it all your own way

I provide the frameworks, you take the action. There’s nothing prescriptive about Launch Your Own Way. There’s no “shoulds” or secrets. In each module, I show you how to launch in a way that leverages your special sauce + feels aligned to you and your business. Self leadership to infinity, and beyond!

let's blast off

IONA'S $64K LAUNCH STORY

3, 2, 1, let's launch!
what you’ll learn  what you’ll learn  what you’ll learn  what you’ll learn  what you’ll learn
LAUNCH YOUR TEMPLATES your OWN WAY, LAUNCH YOUR SERVICES OWN WAY,
LAUNCH YOUR TEMPLATES your OWN WAY, LAUNCH YOUR SERVICES OWN WAY,

Your Launch Plan

Here's what you'll learn in our best-selling program Launch Your Own Way

Reverse Engineer Your Launch Plan (Own Your Offer Universe)

Fuel Up Your Launch (& Heat Up Your Audience)

Blast-Off Your Launch (It’s Time To Shine)

Stay in Orbit (Keep The Momentum)

Launch Walkthrough Library (With Me, Xanthe, and Iona)

My 5-Figure Launch Walkthrough

Walkthroughs of alumni Iona and Xanthe's Launches

Ready To Give Your Services A Moment To Shine?

Own your offer Universe

That moment when your offers are all systems go, you know how they all work together, and you launch and sell with ease. That’s the LYOW effect ✨

Bring Your Dream clients into Orbit

LYOW is all about showing up and embodying the value you provide your clients. You ready to moonwalk your way to success?

Shine with Recurring sales

Instead of waiting for people to come to you, you let your services shine and generate recurring, no-brainer sales. Client acquisition hamster wheel, no more!

Get Instant Access

Take Your Sales to the Stratosphere

pay as you go
$600 X 2
Slash
$300 X 2
6 month access to modules
5+ Hours of Launch Trainings
Access to LYOW Resource Hub of Frameworks + TEMPLATES
ACCESS TO LYOW COMMUNITY CHAT 
ON INSTAGRAM
EARLY BEE BONUS: MY 5-FIGURE LAUNCH WALKTHROUGH
pay in full
$1197
Slash
$597
6 month access to modules
5+ Hours of Launch Trainings
Access to LYOW Resource Hub of Frameworks + TEMPLATES
ACCESS TO LYOW COMMUNITY CHAT 
ON INSTAGRAM
EARLY BEE BONUS: MY 5-FIGURE LAUNCH WALKTHROUGH
PAY IN FULL BONUS: ALUMNI IONA + XANTHE’S LAUNCH WALKTHROUGHS

What's Inside

Here’s what you’ll learn in Launch Your Own Way

5+ HOURS OF RECORDED TRAININGS

6-MO ACCESS TO ON DEMAND RECORDED TRAININGS (INSTANT ACCESS TO ON DEMAND RECORDING TRAININGS FOR 6 MONTHS)

MY OFFER ECOSYSTEM FRAMEWORK + TEMPLATE

OUR BEST-SELLING 5-FIGURE LAUNCH TEMPLATE IN NOTION (INCLUDES SOCIAL CALENDAR)

MY ESSENTIAL TECH STACK FOR LAUNCHING

ALWAYS-ON COMMUNITY GROUP CHAT ON INSTAGRAM

RESOURCE HUB OF LAUNCH EXAMPLES, EMAIL SAMPLES, AND SOCIAL MEDIA TEMPLATES

N 5 HOURS YOU’LL HAVE ALL THE TOOLS TO LAUNCH YOUR OWN WAY AND TAKE YOUR SALES TO THE STRATOSPHERE

lyow TRANSFORMATIONS

"Prior to LYOW, I felt rather stuck in the weeds...

about how to officially launch a service beyond just announcing it. While the fundamentals of growing your list, generating intrigue, and cultivating your product suite aren't new ideas, it was so incredibly helpful to have it mapped out in a framework specifically for launches -- all in a way that works for me!”

ALICIA

"The best course I took last year!"

XANTHE

"Sooo much clearer!

The launch process is demystified into actions steps and tangible things I can do. The content parts were so useful too as I really overthought this and felt like I had to get to a certain point to even get offers”

BECKY

"I loved this training!

It made me realize that these types of trainings are what i need to offer clients as well, rather than trying to solve all of their problems with huge, custom, foundational projects.I'd love one on specifically email marketing and tactics for writing newsletters (and understanding the back end set up as well, I find that so confusing!).”

SARA

"LYOW helped me realise:

A.) I have a lot more in the tank to offerB.) I don't HAVE to create something new to run a launch campaign…”

NATASHA

"The nitty gritty blueprint Kelsey provided

for creating launches is massive game changer. I’ve already been able to help clients with this because the concepts were laid thoughtfully which made it easy to absorb!”

KELSEY

Testimonial

Xanthe's $50K LAUNCHES 

3, 2, 1, let's launch!

Who's this course for?

the do-it-all designer

You are doing allll the things, and you’re ready to be the entrepreneur of your brand. You’re sick of shape shifting for whatever your clients work and you’re ready to be the expert of your brand universe.

let's lift off
the lost-in-the-sauce creator

You’re so busy creating things, you forgot that you actually have a business. It’s time to monetize the audience you’ve built online so you can be supported while you shine!

houston, i'm ready
the skilled-up freelancer

You’ve taken all the courses. You have all the hard skills. How do you translate them into sales. Oh hey, we’re LYOW — have we met?

3, 2, 1, let's launch
This is my brand on launching.

I’m Kelsey, and I’ve been launching (AKA running marketing campaigns) for over 10 years.

I was a true “slashie” freelancer. Learning as I went, doing everything by myself, and too in the weeds to market my services beyond the occasional Instagram post.

I started to integrate regular marketing campaigns into my business that booked out my services in advance. The financial stability helped me build a small team of contractors + free up my time to build out more scalable services (like this one). I quadrupled my income (and then some).

Have been transitioning out of done for you services and into fully scalable offers. On track to double my income & travel overseas from mid-August to December.

Your Questions

q&a
WHAT IS YOUR RETURN POLICY?

This is a digital product! No refunds. If you have more questions about this, check out our terms & conditions on the checkout page.

I’M NOT SURE I’M A SERVICE PROVIDER

Do you have services? Do you sell them to clients and/or customers? You’re a service provider!

WILL I GET INSTANT ACCESS?

As soon as your purchase, LYOW will be in your inbox.

HOW LONG DOES THIS TAKE?

There are 5 modules, each one is about 1-hour. So 5-hours to watch, but obviously more time is required to do the work of launching. That time can vary and totally depends on how you work.

WHAT DO I NEED BEFORE I JOIN?

Just you, your business, and an internet connection!

houston, i'm ready!
NO MORE SPACING ON YOUR SALES, IT’S TIME TO LAUNCH YOUR OWN WAY