You have amazing skills, but that’s only part of the equation. As service providers, we have to create superfans that want to purchase our services again and again. In LYOW, we teach you how to engage your audience through point of view, value and intrigue. It’s getting hot in hereeee. Let’s add some fuel to your business so it can go interstellar.
Creating profitable, no brainer offers is one of the hardest parts of business building. There’s so many options, there’s no many things our clients want and we end up just shapeshifting to whatever they think they want. No more! In LYOW, we are going to craft an offer ecosystem that works together, puts your expertise to the forefront brings your bees buzzing. I even share a framework and walk you through a real offer ecosystem example, so you can put it all into clear action.
You’re shooting for the moon, you have the rocket ship offer, but how does it all take off? LYOW is here to help your offers reach stratospheric heights with a simple method and full transparency on the marketing campaigns that have made my business 5-figures. We take you through every step, from intrigue to on sale, so you can say "That's one small step for your brand, one giant leap for your income + impact."
I provide the frameworks, you take the action. There’s nothing prescriptive about Launch Your Own Way. There’s no “shoulds” or secrets. In each module, I show you how to launch in a way that leverages your special sauce + feels aligned to you and your business. Self leadership to infinity, and beyond!
Here's what you'll learn in our best-selling program Launch Your Own Way
That moment when your offers are all systems go, you know how they all work together, and you launch and sell with ease. That’s the LYOW effect ✨
LYOW is all about showing up and embodying the value you provide your clients. You ready to moonwalk your way to success?
Instead of waiting for people to come to you, you let your services shine and generate recurring, no-brainer sales. Client acquisition hamster wheel, no more!
Here’s what you’ll learn in Launch Your Own Way
about how to officially launch a service beyond just announcing it. While the fundamentals of growing your list, generating intrigue, and cultivating your product suite aren't new ideas, it was so incredibly helpful to have it mapped out in a framework specifically for launches -- all in a way that works for me!”
The launch process is demystified into actions steps and tangible things I can do. The content parts were so useful too as I really overthought this and felt like I had to get to a certain point to even get offers”
It made me realize that these types of trainings are what i need to offer clients as well, rather than trying to solve all of their problems with huge, custom, foundational projects.I'd love one on specifically email marketing and tactics for writing newsletters (and understanding the back end set up as well, I find that so confusing!).”
A.) I have a lot more in the tank to offerB.) I don't HAVE to create something new to run a launch campaign…”
for creating launches is massive game changer. I’ve already been able to help clients with this because the concepts were laid thoughtfully which made it easy to absorb!”
You are doing allll the things, and you’re ready to be the entrepreneur of your brand. You’re sick of shape shifting for whatever your clients work and you’re ready to be the expert of your brand universe.
You’re so busy creating things, you forgot that you actually have a business. It’s time to monetize the audience you’ve built online so you can be supported while you shine!
You’ve taken all the courses. You have all the hard skills. How do you translate them into sales. Oh hey, we’re LYOW — have we met?
I’m Kelsey, and I’ve been launching (AKA running marketing campaigns) for over 10 years.
I was a true “slashie” freelancer. Learning as I went, doing everything by myself, and too in the weeds to market my services beyond the occasional Instagram post.
I started to integrate regular marketing campaigns into my business that booked out my services in advance. The financial stability helped me build a small team of contractors + free up my time to build out more scalable services (like this one). I quadrupled my income (and then some).
Have been transitioning out of done for you services and into fully scalable offers. On track to double my income & travel overseas from mid-August to December.