The Real Reason You Feel Like An Imposter

Here's the real reason your business feels so hard.

And why you feel like an imposter...

I have a theory I came up with after working with A LOT of creatives who all have the same problems — low income, low capacity, and on the brink of burnout, etc etc.

Here's what I see all the time in the creative service provider space:

1. A service provider posting about the importance of email marketing who has never sent an email (they don't even have their website live).

2. Another service provider sharing how important brand strategy is to grow an aligned audience… with no audience themselves

3. And another who was posting about high-converting sales pages but hers aren't converting

If you're constantly showing up promising people these things, but you aren't putting the time into your own brand, getting the support, and investing in the way that will get you these results… there's a misalignment. You're not walking the talk.

And doing this over and over again for a long period of time will leave you feeling frustrated, on the brink of burn out, and wanting to burn your whole biz down.

Faking it til you make it is not a good business strategy.

Here's what is…

Growing your own brand first.

So that you can embody what you're selling.

Be seen as a leader.

And therefore, be fully behind everything you're talking about, selling, and promising your clients.

And call in that next level you desire.

Grow your own brand first.

The ease will follow.